Petal Essence, a petal-soft makeup collection by Aveda.Are you a “natural”? In that case, Aveda certainly rings a bell. This American brand, part of Estée Lauder Companies, not only offers an impressive range of professional hair care and colorings, it also features natural face and body care products, as well as a cruelty-free makeup collection. Being an eco-friendly brand, Aveda provides empty, refillable magnetic compacts for the powder products such as eye colors, foundation, bronzer, blushes and highlighters. This allows you to create your own personal, all-round makeup palette.