It’s time to talk to Céline Van Overdijk, PR manager for L’Oréal Luxe.It wasn’t easy to plan a date. We tried several times to meet up but than work came in the way, a holiday, another reason…But at the end we managed to speak at a beautiful Maison Lancôme event in Brussels. I knew Céline from back in her Guerlain days and when she became PR manager for L’Oréal Luxe I really wanted to know how work was treating her as she is so passionate about PR and the beauty industry. Curious? Read along!
What made you choose this profession?
I have studied communication in order to work as event manager, but after a few years, I felt bored of always doing the same things. I discovered the world of PR thanks to my position as PR Manager for Guerlain. I immediately fell in love with the profession. I think it is the most complete function in the Communications sector: event organization, copy writing, social contacts with people, strategy build up, marketing as well… It’s a truly inspiring work on a daily basis : each new product launch is challenging… Today I work as PR director at L’Oréal Luxe for brands as Lancôme and Clarisonic among others and I love it each single day.
Who or what inspires you?
I love surfing on Pinterest for new ideas, I read magazines and follow many blogs and vlogs daily… I think this is where my inspiration comes from… You’ve got to love Internet !
Describe a working day
I love to start early, I am a true morning person, it allows me to read my mails and reply to everyone before my colleagues arrive. Then, it depends… Sometimes I work on purely administrative tasks the rest of the day, or I plan my events (guestlists, decoration, visuals, assets…), or I send the new products to my contacts, or I have meetings with journalists and bloggers to strengthen my bonds with them or present the novelties… Each day is different and that’s what make my job so interesting ! You need to be EXTREMELY organized to do it though… But I am a planning lover so that’s not a problem !
(c) Valeriya Maltsava
Which moment in your professional life will you never forget?
The day the HR responsible of L’Oréal called me to tell I had the job as PR director… This was something that I had dream of for years, it was my true professional goal in life, so even though I stayed very professional and calm during my call, my inner-self was screaming and dancing the Macarena… Hahaha
How or where do you see yourself in 5 years?
I have no idea, I love life exactly as it is right now, so I haven’t thought about further steps… Ask me back in a few years, who knows where life will take me…
Thank you Céline for taking the time! I find your job extremely interesting and wish you all the best!
Nice talking to Céline,