Lovely U by Liu Jo, summer holiday crush time!With this new scent, the Italian fashion brand Liu Jo clearly targets a younger audience. That’s what the packaging tells me anyway, as the pink-colored Lovely U comes in a cute, art-deco fashion inspired bottle, adorned with a dynamic ornament in vibrant red, representing the house logo and a playful rhinestone. Sure enough, this is how Liu Jo markets it: “ A feminine fresh joyful perfume for a young woman, emotional and self-confident, radiating joy of life. Floral fruity musc of eau de parfum seducing from the first sight, dragging you deeply into her secret, surprising and incredibly colorful world. Lovely U is a magic secret code to get to her universe”.
I’m not exactly in the targeted age group, but in summertime I steer away from my beloved heavy orientals and I go for fruity florals with an edge, so I tried Lovely U Eau de parfum anyway.
It opens totally sweet and fruity with nectarine, redcurrant and ground cherry. It’s not overly sweet though, there’s also some pleasant tartness to it. In the heart, the flowers develop: mandarin blossom, freesia and rose blend in nicely with the fruitiness. After a while, the base notes of white musk, patchouli and toffee caramel add some warmth and more sweetness. When they finally dry out, I’m really starting to like it! If you’re into a fresh, sweet floral-fruity scent with a musky base, Lovely U might be your new summer holiday crush.
Liu Jo fragrances are exclusively for sale at Ici Paris XL.
Sweet, floral and fruity,