VOYA cosmetics, purity from the coast of Ireland.Confession of a beauty addict. I’d never heard of the brand VOYA, so when I was recently asked if I was interested to try out one of the VOYA face care products, I gladly accepted. In a nutshell, the cornerstone of this Irish company is organic seaweed, combined with the best botanical ingredients. Back in the 1700’s, therapeutic seaweed baths on the wild Atlantic coast of Ireland were already famous. In 2000, the Walton family re-opened the forgotten seaweed baths of Strandhill. A few years later, the family launched their first beauty product containing the organic, hand-harvested seaweed. VOYA is now a renowned brand in the spa-industry in over 35 countries worldwide, with a range of more than 100 products that are distributed to some of the world’s top spas and hotels. Do Ritz Carlton, Four Seasons, Waldorf Astoria and The Mirage ring a bell?